In established web development companies, especially those existing since the 90s, the term webmaster may be used by senior officers of the company. So, webmaster is a businessperson who uses online media to sell products and services. This broader definition of webmaster covers not just the technical aspects of overseeing Web site construction and maintenance but also management of content, advertising, marketing and order fulfilment for the Web site.
Core responsibilities of the webmaster include the regulation and management of access rights of different users of a web site, the appearance and setting up web site navigation. Content placement can be part of a webmaster’s responsibilities, while content creation is typically not.